90-Day Roadmap

Claude AI Marketing & Advertising Implementation Guide

The exact roadmap we use with our marketing & advertising clients — from first stakeholder call to measurable ROI in 90 days. No fluff, no delays, no surprises.

✓ Foundation
✓ Pilot
→ Scale
Phase 01

Foundation (Days 1–30)

  • Brand voice documentation
  • Content calendar and workflow mapping
  • CMS integration scoping
  • Pilot content type selection (blog/email)
  • Legal and brand compliance review protocol
Phase 02

Pilot (Days 31–60)

  • SEO blog content generation pilot
  • Email marketing copy generation
  • Brand compliance review process
  • Performance tracking setup
  • Creative team feedback sessions
Phase 03

Scale (Days 61–90)

  • All content types rollout
  • Social and paid media integration
  • Campaign strategy automation
  • Agency/client workflow integration
  • ROI report to CMO

Success Metrics by Phase

Phase 1 Metrics

  • Stakeholder sign-off achieved
  • Pilot scope defined
  • Integration tested

Phase 2 Metrics

  • First output quality score >85%
  • Team adoption >80%
  • Baseline metrics captured

Phase 3 Metrics

  • ROI measured and documented
  • Organisation-wide rollout complete
  • Phase 2 roadmap approved

ClaudeReadiness Implementation Support

You do not have to follow this roadmap alone. Our team has delivered 200+ Claude implementations in marketing & advertising and adjacent industries. We provide hands-on programme management, technical integration support, and change management from day one to day 90.

Start Your 90-Day Programme Our Implementation Service
The Claude Bulletin

Weekly Claude deployment intelligence

3,000+ enterprise leaders read it every week. Join them.