90-Day Roadmap

Claude AI Retail & E-Commerce Implementation Guide

The exact roadmap we use with our retail & e-commerce clients — from first stakeholder call to measurable ROI in 90 days. No fluff, no delays, no surprises.

✓ Foundation
✓ Pilot
→ Scale
Phase 01

Foundation (Days 1–30)

  • Brand voice and product content standards documentation
  • PIM/ERP integration scoping
  • Customer service tier classification
  • Pilot SKU selection (200–500 products)
  • Content quality review process design
Phase 02

Pilot (Days 31–60)

  • Product description generation pilot
  • Content quality review and publishing
  • Customer service chatbot pilot (low-stakes enquiries)
  • A/B test AI vs manual descriptions
  • SEO and conversion metrics baseline
Phase 03

Scale (Days 61–90)

  • Full catalogue content generation
  • Customer service expansion
  • Marketing copy automation
  • Supplier communication rollout
  • ROI report to commercial leadership

Success Metrics by Phase

Phase 1 Metrics

  • Stakeholder sign-off achieved
  • Pilot scope defined
  • Integration tested

Phase 2 Metrics

  • First output quality score >85%
  • Team adoption >80%
  • Baseline metrics captured

Phase 3 Metrics

  • ROI measured and documented
  • Organisation-wide rollout complete
  • Phase 2 roadmap approved

ClaudeReadiness Implementation Support

You do not have to follow this roadmap alone. Our team has delivered 200+ Claude implementations in retail & e-commerce and adjacent industries. We provide hands-on programme management, technical integration support, and change management from day one to day 90.

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